Nick Caunter: The UK market is mature and there’s a broad range of product offerings. Short-, mid- and long-stay options are standard and valet or ‘meet & greet’ services are now widely available too.
 
Airports with space constraints have adopted block parking, where cars are parked by onsite teams and organised by pick-up periods, to make maximum use of the available area.

Like the hotel market, non-flexible parking offerings have emerged as discount options. Their uptake is relatively high but when weather events, strikes or airline failures happen, they tend to cause a lot of customer dissatisfaction.

At the busiest airports, high-quality off-airport park-and-ride and meet-and-greet services are well established and give travellers convenience and lower prices. The off-site options are also popular with people who want to avoid driving into hectic and often confusing airport road systems.

The media portrayal of airport parking is almost always negative – unfortunately coverage of our industry is usually driven by events such as companies failing or negligent team members. Successfully parking and returning millions of cars each year just isn’t newsworthy.

But the fact is long-stay parking, as an alternative to ‘Kiss & Fly’ drop-offs from family or friends, has a significant role to play in cutting carbon emissions by reducing car journeys to and from airports. As an industry, we need to be better at making this known.

Since Brexit, demand in the UK has not grown. Passenger numbers are up, but they are bolstered by inbound travellers who don’t need to park in the UK.

Where there is growth but limited supply, the industry often struggles to get planning consent for new parking land, so operators are increasing their use of block parking and, where budgets allow, multi-storey decking to increase capacity from the same footprint.

It’s clearly affected some airports in the US and has made its presence felt at Heathrow and Gatwick, to a small extent. But, in the UK, there’s no hard evidence yet of a switch from parking to ridesharing.

Yes, Gatwick has announced trialling of something similar and we look forward to seeing the results of these tests.

For customers, this technology could lead to more drop off points within walking distance of the airport terminal and cars being shuttled away to store, which could save passenger transfer costs and car mover costs.  However, many airports already face problems with congestion close to their terminals, so there is a traffic flow challenge that would need to be addressed before this benefit could be realised.

For companies that provide off-airport services, most use block parking techniques so autonomous technology could reduce car mover costs, but not the costs of transferring customers to their terminal, at least until autonomous buses come along!

Electric transfer buses will help companies reduce their environmental footprint and energy costs and, looking even further ahead, self-drive vehicles will have a big impact on how we move customers around.
 
Technology plays a huge role in improving the service airport parking companies can offer customers. Often our biggest challenge is organising cars so that they are easily accessible when their owners return, so computer systems that help us to track and return cars are becoming smarter. This is even more important for meet-and-greet firms who aim to have vehicles ready to collect the second a customer leaves the terminal, but not too early.

Car care is another crucial issue, and vision systems that give customers confidence that their cars have been returned in the condition they were delivered are developing all of the time.