Company Insight

Green Furniture Concept on the Ascent

Leave it to Green Furniture Concept to launch the most memorable modular beam seating since the Wright Brothers! Named for the sense of flight it evokes, the new Ascent Series from Green Furniture Concept will take off online and at a small, invitation-only event at the GFC showroom in Malmö, Sweden on the 31st of March.

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Gently curved and a triumph of three-dimensional design, Ascent is unique, placemaking, configurable and truly seamless. Airport architects are sure to recognise and celebrate the possibilities. With Ascent, the limitations of straight-backed, straight-angled gate seaters are no more.  Ascent can be configured to fit the structure of the building, and guide people flow to gates and retail zones. Not only does Ascent create 30-40% more space than conventional seating systems, it offers first-class comfort and a high-flying airport experience to all.

As always, sustainability is a prime concern. Along with wood from certified sources, Ascent is made of post-consumer low-carbon aluminium from Hydro (the highest recycled content on the market and first-time-ever used in furniture!), recycled post-consumer steel and ocean-based recycled plastic from Plastix. Ascent was designed for the circular economy – as you would expect from Green Furniture Concept.

CEO Jonathan Nilsson:

“Like all our furniture, Ascent is space-saving, durable, easy to maintain and designed for passenger satisfaction. We have been thinking about how to evolve gate areas beyond the beam-seater area for a long time. Ascent is the result, and we are delighted to be presenting it for the very first time digitally and at our showroom in Malmö. Rather than launching at a large expo, we felt a smaller event was the only responsible choice, in the light of concerns about the coronavirus.”

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Like all our furniture, Ascent is space-saving, durable, easy to maintain and designed for passenger satisfaction. We have been thinking about how to evolve gate areas beyond the beam-seater area for a long time. Ascent is the result, and we are delighted to be presenting it for the very first time digitally and at our showroom in Malmö. Rather than launching at a large expo, we felt a smaller event was the only responsible choice, in the light of concerns about the coronavirus.

Jonathan Nilsson, CEO at Green Furniture Concept

Contact details

Green Furniture Concept

Bailey Barber
Marketing Manager, Ground Support Equipment
Textron Specialized Vehicles Inc.

Tel: +46 (0)40 6009330

Fax: +49 9181 896-1115

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